For Gen X, Time is the New Currency

Penelope Trunk, author of the Brazen Careerist, talks about the importance of "time" vs. "money" for Generation Xers. Baby Boomers were willing to work long hours to achieve financial success. Gen X, according to Trunk (and to many other career gurus,) is much more concerned about having time in their lives for relationships.

Unfortunately, for the most part, large law firms have not yet figured out how to capitalize on this. Whoever does, though, will have access to a huge pool of great talent.