Keep in Touch

In marketing professional services, it is critical to find ways to remind past clients that you are still thinking about them. It is too easy for a client to come in contact with another service provider when a need arises.

Many lawyers are cautious about becoming too much of a "pest". But clients rarely feel that way. Instead, here are some good guidelines for keeping in touch.

Associates can do this too. Of course, it is important not to step on the toes of the partner relationship. But if you find that you have connected in some way with a client (during a deal or a piece of litigation), don't hesitate to call every so often to say "hi" and ask how things have turned out.