40% of Twitter is Mindless Babble. So What?

That's the title of a post by legal marketing consultant Kevin O'Keefe. The basic point he makes is that the mindless babble you read on Twitter is actually a way to help you build you relationships and relationships are the key to generating work.

Finding out that someone just downloaded the latest Bruce Springsteen album may seem like a useless fact. But if you happen to be a fan of Bruce, now you have something to discuss with that individual; and this can help build your relationship which can in turn lead to business generation.