8 Rules for Social Media Use

I've posted again as a guest blogger on the MA LOMAP blog. If you haven't seen any of my earlier posts about LOMAP on this blog (and you are a lawyer in Massachusetts looking for cost effective resources to help you run and market your practice ( i.e. free consulting) this is a great place to spend some time.

For example, next week, LOMAP is one of the co-sponsors of a free workshop on the new data privacy law in Massachusetts.

Social Media and Your Overall Marketing Plan in the New Year

This Thursday, January 7, I'll be leading a discussion on how to integrate social media into your overall marketing plan. The session is sponsored by the Massachusetts Law Office Management Assistance Program (LOMAP), a relatively new entity that is already doing great things to improve the quality of legal practice in Massachusetts. It is part of a marketing group that meets periodically by conference call. This first session of 2010 (which meets at noon) is open to anyone.

If you or someone you know has a limited budget for law practice consulting, LOMAP offers many free resources (particularly aimed at smaller firm practitioners who are just starting out; but anyone is welcome to participate.) If you can't make this session, take a look at their website for other resources and upcoming programs.

LinkedIn Poll Results

My wholly unscientific poll about LinkedIn has confirmed what I already thought: i.e. no one is really getting clients directly from LinkedIn

Almost 1/2 of the respondents make minimal use of the tool. But the poll also shows that about 1/2 of my respondents have found it to be a useful way to strengthen relationships.

There were also some interesting comments posted.

My own conclusion is that the true value of LinkedIn is yet to be realized by most of us who use it. There is actually a lot of useful information that can be gleaned from reading people's updates and as more and more professionals post information on LinkedIn, it will only grow in usefulness.

Poll on LinkedIn Benefits

I've posted a poll on LinkedIn to find out how people in my network are benefiting from using LinkedIn (if at all). Click here if you would like to participate. If I get back any interesting results, I'll post the results on this blog.